In the name of the 24 507 people who asked to “stop the squeeze out and make orange juice fair”, members of SUPPLY CHA!NGE on 13th of October 2016 carried out a stunt in front of the Hilton Hotel in Antwerp, Belgium. Caged in a massive trolley they attracted the attention of 100s of passers-by to the annual
Juice Summit, where all the main players in the worlds’ juice industry meet.