Launched within the scope of the European Year of Development 2015, the SUPPLY CHA!NGE campaign engages with European citizens to stir debate about pressing issues in the global supply chains of supermarkets. With creative action in all European member states as well as online campaigns, we are encouraging our audiences to think critically about their consumption patterns and educate themselves about the global impact of consumer choices. With petitions addressing both the retail industry and policy decision makers, we gather support for fairer and greener retail business.